We’ve always believed that storytelling has the power to bring fans closer to the sport they love — and in Season 7 of Formula 1: Drive to Survive, we set out to push that even further.
Now, The Athletic — part of The New York Times — has taken a deep dive behind the curtain, offering a rare look at how we brought the 2024 Formula One season to life. From Lewis Hamilton’s blockbuster move to Ferrari to the high-stakes rivalries on and off the track, the piece captures the real stories and real challenges that shaped this season’s narrative.
It also explores how we navigate complex editorial decisions, maintain trust in the paddock, and balance access with authenticity — all while making a show that resonates with diehard fans and new audiences alike.
For a closer look at how it all comes together, read the full feature here: